The average candidate answered only 30 per cent correctly and presented a more ordinary biography. In the pratfall versions, listeners then heard the experiment’s famous line: “Oh my goodness, I’ve spilled coffee all over my new suit.” The coffee did not make everyone charmingThe most attractive candidate was the highly competent man who spilled the coffee, with a mean attraction score of 30.2. The least attractive was the average man who made the identical mistake, whose mean score was minus 2.5. The classic coffee spill did not undermine the candidate’s intelligence.