Brookshire Conference Center after it was lit by Lilli Halifax, the 2026 Children's Miracle Network Miracle Child, following the Rose City Christmas Parade on Thursday evening. The Rose City Christmas Parade will officially welcome the holiday season, and most importantly, the arrival of Santa Claus. New this year, organizers will also present the inaugural Rose City Christmas Fireworks Show. The Rose City Christmas Parade will be fun for the entire family, and everyone is encouraged to attend this festive event. The parade is presented by the four Rotary clubs serving Tyler: South Tyler Rotary, Tyler Sunrise Rotary, Rotary Club of Tyler and Tyler Food Bank Rotary Club.