The death of physical media is near, but not for the reasons that companies want us to think. This means that, from Zelnick’s point of view, physical media is negligible in terms of its financial impact. Vinyl Records Have Undergone a Resurgence in Recent YearsIn 2007, vinyl records started to experience a resurgence across Western and East Asian countries as the result of newfound nostalgia for old-school music releases. Physical Games Are Still More Popular than Vinyl IsNow, what does this all have to do with video games and Strauss Zelnick’s statements? If anything, the death of physical media on PlayStation will only convince Microsoft and Nintendo to follow suit.