A dedicated OpenAI device could attack that friction directly. It needs them to believe that a dedicated AI device can do something their existing devices cannot. More must-read AI coverageWhat an OpenAI device could mean for usersFor consumers, the bigger question is not whether OpenAI can make an attractive AI speaker. A dedicated ChatGPT device could make common interactions faster and more natural. If OpenAI can make people want dedicated AI hardware, it could reshape how we think about the next generation of personal computing.