Fake social media accounts have impersonated well-known brands on social platforms, spreading false claims about products and triggering immediate stock price declines. Companies facing these coordinated attacks turn to social media online reputation management firms to regain control of their search presence before false narratives take hold. "We understand the devastating toll social media misinformation can take, and we know how important it is to contain the damage quickly," said Stacy DeLange, Content Manager at Online Repuations. Research shows that consumers exposed to social media misinformation can change their purchasing behavior even when they do not fully believe the false narrative. When social media platforms won't remove false or negative content, Online Reputations uses suppression strategies.