A $29 Pixel Tag sitting next to a $29 AirTag at retail forces a simple question — which phone do you carry? Google’s August 12 event will showcase the full Pixel 11 lineup and Pixel Watch 5, giving the Pixel Tag a massive launch stage. How the Pixel Tag Stacks UpTracker Price Network UWB Speaker Apple AirTag 2 $29 Apple Find My Yes Yes Moto Tag 2 $39 Google Find Hub Yes No Chipolo Pop $29 Dual (Find Hub + Find My) No Yes Google Pixel Tag ~$29 Google Find Hub Unknown YesThe Pixel Tag’s built-in speaker gives it an edge over the Moto Tag 2 for couch-cushion scenarios. If Google ships UWB at $29, the Pixel Tag instantly becomes the best value tracker for Pixel Pro owners. What colors will the Google Pixel Tag come in at launch?