Barti Rum, based in Neyland, was nominated for The Grocer New Product Awards 2026 in the Alcoholic Drinks category for its Barti & Sea Buckthorn Fizz. Francesca Barnikel, managing director of Barti Rum, said: "To see a small independent brand from Pembrokeshire shortlisted in another hugely respected competition is incredible. The standout flavour, Barti & Sea Buckthorn Fizz, combines the brand’s signature rum with sea buckthorn—a citrusy, bright orange berry that grows along the coast. (Image: Supplied)The standout flavour, Barti & Sea Buckthorn Fizz, combines the brand’s signature rum with sea buckthorn—a citrusy, bright orange berry that grows along the coast. Barti Rum was founded in 2017 and is known for its flagship spiced rum, which combines Caribbean rum with locally sourced laver seaweed.