They include expanded shore power use, increased adoption of biofuels and advanced digital solutions. Shore PowerIn 2017, the AIDAsol became the first cruise ship to regularly use shore power in the Port of Hamburg through Europe’s first shore power facility for cruise ships, located at the Cruise Center in Altona. Since then, AIDA Cruises has continuously expanded the use of shore power, resulting in 340 shore power connections in 2024 and 440 in 2025. The system has been shown to significantly reduce energy requirements for propulsion and various onboard systems, AIDA noted. The winners will have the opportunity to further develop their ideas together with AIDA through implementation studies or test them as a pilot project onboard AIDA vessels.