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Nielsen to Acquire DoubleVerify for $2.15 Billion
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NEW YORK—Nielsen Holdings has announced a definitive agreement to acquire DoubleVerify in an all-cash transaction valued at about $2.15 billion.
DoubleVerify is a leading software platform that offers solutions for verifying media quality, optimizing ad performance, and proving campaign outcomes.
The combination, Nielsen said, would to provide clients clear, verified, and independent data and would help advertisers improve their campaigns and outcomes.
The value per share implies an enterprise value of approximately $2.15 billion for DoubleVerify.
Upon completion of the transaction, DoubleVerify will become a privately held company as part of Nielsen and DoubleVerify common stock will no longer be listed on any public market.