That dynamic was on full display this week in Oklahoma’s race for State Superintendent of Public Instruction. Increasingly, that means turning to social media and national political influencers to amplify campaign messaging. This week also brought another unusual development when Oklahoma Republican Party Chairman Charity Lynch publicly endorsed Taylor during the Republican runoff. It also makes it appear that the entirety of the Oklahoma Republican party is behind Taylor, when in reality they are not. Franklin has focused on building support from actual Oklahomans, while Taylor has benefited from support and amplification from national conservative influencers and prominent Republican figures.