So, you know, to say that we expect that Grand Theft Auto 6 will be an incredible bargain as experiences go is a gross understatement, because Rockstar Games is known for over-delivering.” Zelnick also cites GTA Online as something that adds value, and how they are not looking to maximize the price price for GTA 6, adding, “And when people engage with our titles. Chances are, Take-Two won’t price their other premium games at $80, since it will probably turn a lot of people off. The Grand Theft Auto franchise is a different beast, and it is in a league of its own, which is why gamers are not revolting at its price. With how big the GTA games are, Zelnick does have a point since this is something that can be played for literally hundreds of hours.