(Image credit: Getty Images)However, the trend is, without a doubt, on the rise—and morphing into something bigger and bolder than before. (Image credit: Getty Images/ JMAKX Paris)In addition to all of these viral IRL fashion moments, there are the endless collaborations . "Right now, many of the most memorable fashion moments happen around arrival, entrances, or major events – those 'before the game' moments. (Image credit: Getty Images)“An athlete is no different [to an actor],” says Jennifer Michalski-Bray , celebrity stylist. This summer, sport has become more widely celebrated, more inclusive than ever.