In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7. What counts as original content? Commentary also counts, but “if your content regularly incorporates material created by others, you’ll need to contribute meaningful original value for it to qualify under our original content guidelines.” This announcement follows repeated attempts by X to reform the Revenue Sharing program, for example by reducing payments to aggregators and “clickbait” accounts in April.