Now, as the internet explodes with “scat chat,” Kral is ready to investigate whether obsessing over our bowel movements has any merit. The result is a giggle fest—though you’ll need the stomach for some serious poo talk. One day, it seems, the internet woke up and chose BMs, and suddenly the hottest girl you know is posting about scat. The beverage case is dominated by the likes of Olipop and Poppi and Culture Pop, all offering varying degrees of digestive assistance. And while this may sound like just another wave on the ocean of content we surf daily, it gets…weirder.