It's been just over two weeks since Guilt Trip Coffee and Doughnuts opened a new shop on New Street in Worcester after 6 years in the city. Owner Kurt Schonert said: "The first couple of weeks have been absolutely brilliant. "People have said it's a great little shop, and they love the doughnuts; the doughnuts have gone down very well. "What's been nice is seeing people who have visited us at Weir Lane come back and visit us on New Street. "We have been in Worcester for 6 years, but when you are in the city centre, people don't really know what Guilt Trip is.