Sunshine Festival will once again transform the countryside into a music destination, offering a different flavour of live entertainment outside the major city circuit. Returning over the August Bank Holiday weekend, the festival will bring nationally recognised artists to a rural setting on the outskirts of Upton upon Severn. Visitors get a taste of music that’s rooted in a real location, with the riverside town, countryside, and local businesses all shaping the experience at Fish Meadow. SUNSHINE: The Fratellis are booked for the festival (Image: Colin Mearns)Sunshine Festival’s format showcases the value of a destination-led approach to live music. Sunshine Festival offers an alternative, reinforcing the idea that live music can belong anywhere — and to anyone.