A man who has not been publicly identified has been “living” inside the billboard since Thursday, in what resembles a fully furnished, air-conditioned living room. AdvertisementA passerby gestures to the man living in a billboard as a part of a Netflix promotion on Sunset Boulevard. Bruno, who has lived in Los Angeles for 30 years, was disappointed when he couldn’t see the man inside the billboard from the street below. He drove over to West Hollywood Friday morning because he saw a story on the news about the man inside the billboard. “It makes you want to go watch the movie,” said Butler, a longtime Los Angeles resident.