Government officials, however, pushed for specific algorithmic changes aimed at restricting the spread of propaganda, deepfakes and manipulated media on Meta’s platforms. During the discussions, Meta acknowledged gaps in its existing systems and outlined technical measures it could take to tackle deepfakes and other forms of synthetic content. The latest discussions also come as India has tightened its regulatory framework for synthetically generated content, including deepfakes. The rules also seek to strengthen accountability for AI-generated and manipulated content, including through identification and labelling requirements. Government has repeatedly maintained that the social media platforms operating in India are required to comply with Indian laws and have a responsibility towards users and society.