So when Take-Two says it is working with virtually every social media outlet on Earth, I do not hear desperation. I am now writing several thousand words about the marketing of a game whose marketing supposedly does not need help. GTA 6 appears deeply interested in social platforms, viral behavior, spectacle, and the strange performance of public life. Welcome to the Feed Theft Auto EraWhen GTA 6 finally arrives, the marketing campaign will be studied nearly as closely as the game itself. So yes, GTA 6 marketing is taking place on virtually every social media outlet on Earth.