SRINAGAR: Jammu and Kashmir Tourism received the Best Adventure Tourism Destination award at the Travel and Tourism Fair (TTF) Ahmedabad, where the Union Territory showcased its adventure, cultural and community-based tourism offerings. JK Tourism participated in the three-day fair, attracting travel trade representatives, tourism stakeholders and visitors. The recognition at the event highlighted the region’s growing profile as an adventure tourism destination. The TTF Ahmedabad also provided JK Tourism an opportunity to engage with travel operators and other stakeholders from Gujarat and strengthen tourism-related partnerships. The event brought together tourism boards, travel companies, hospitality brands and other industry stakeholders from India and abroad for destination promotion and business networking.