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Lamar Advertising Q2 Earnings Call Highlights
['Patrick Bannon']
Daily Political
Digital revenue increased 15.4% year over year in the second quarter and accounted for one-third of total billboard revenue.
Programmatic sales grew by more than 50% and represented about 10% of the company’s digital billboard revenue during the quarter.
Johnson said revenue growth accelerated through the second quarter, rising from 4.8% in April to about 5.5% in May and 8% in June.
About Lamar Advertising (NASDAQ:LAMR)Lamar Advertising Company (NASDAQ: LAMR) is one of North America’s largest outdoor advertising firms, specializing in out-of-home media solutions.
Its core business centers on billboard advertising, encompassing traditional static billboards and a rapidly expanding network of digital displays.