I'm incredibly optimistic about the power of the Wendy's brand and the future success we can create.” “We win when we have fresh, craveable food that our customers identify as distinctively Wendy's,” Wright said. Initially, Wendy’s will work to ensure that it has “compelling four-wall operating economics and a consistent deployment of high-return investments on existing restaurants.” Cirulis previously worked with Wright at Potbelly, where he helped execute the chain’s turnaround strategy. Wright said he has invested in critical professional services and used the expertise of outside brands, businesses and strategy resources to help develop Wendy’s strategy and organization.