Adult retailer Lovehoney has unveiled its UK Sex Map 2026, finding out where in the country is buying the most adult products. The interactive map reveals the towns and cities investing the most in sexual wellness and lets users find out how their location ranks against others. Lovehoney has revealed that Dursley is the fifth sexiest town in Gloucestershire. The overall sexiest town in the UK is Waltham Cross in Hertfordshire. Lovehoney’s sex and relationship expert, Annabelle Knight, said smaller towns and cities often perform strongly in the Sex Map.