Richard and Sam - Sam is wearing their gansey, inspired by traditional Norfolk fishermen's jumpers (Image: Contributed by Creek Lifestyle)Norfolk, though, has a particular pull for Sam. The answer was Creek Lifestyle: a home, clothing and accessories brand inspired by the rhythm of nature and the pull of the coast. ‘Creating Creek Lifestyle – our clothing and blankets and towels and kitchen textiles – we understand how to do that,’ says Richard. Richard modelling one of Creek Lifestyle's aprons (Image: Contributed by Creek Lifestyle)As Creek Lifestyle grows as a wholesale brand – with stockists now in Cornwall and Suffolk and more to come – Richard and Sam are spending more time in the places that inspired the venture. Which is exactly what Creek Lifestyle is inviting the rest of us to do.