If none of their twelve color options suit the customer’s discerning palate, KEF will even custom build to order by special arrangement. KEF Authorized Reference Dealers will carry sample swatches of the 12 new colors for customers to view prior to order, while a unique sample swatch will be created for sign off for other customers. “KEF has long believed that high performance audio should be as exciting to the eye as well as the ear”, exclaimed Alec Chanin, President of KEF America. Still occupying the same riverbank site, KEF remains passionate about its patented, proven technologies such as Uni-Q and ACE. These characteristics, traditions and, above all, quality, secure KEF’s reputation as a world class manufacturer of the best speakers in the world.