“We’re a 25 year overnight success,” he said in a recent Ideamensch interview, “and that only happens when you stay obsessed long enough to earn it.” Creamer founded Primavera Online School in 2001, when online education was barely a category, and built StrongMind into a comprehensive K-12 learning ecosystem serving online schools and homeschool families. What follows are the leadership lessons he says the journey actually taught him, in his own words. The lesson he distills from it is the closest thing to a leadership thesis he offers: “Leadership requires conviction. All of it compounds, which is rather the point of a 25 year overnight success.