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Ford’s New $28K Electric Truck Has an Official Name—and a Hidden Feature Strategy
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Take for example Ford, which recently revealed the name of its upcoming midsize electric truck, now officially dubbed the “Ford Fathom.”
With that said, every Fathom model comes equipped with hardware for Ford’s next-gen BlueCruise hands-free driving feature, designed for designated “Blue Zone” highways.
The upgraded system features enhanced Apple Maps integration for a smoother on-ramp to off-ramp experience, all while maintaining full compatibility with Apple CarPlay and Android Auto.
Additional features include digital car key functionality and bi-directional charging capabilities.
READ: Ford and Apple Join Forces to Bring Apple Maps Directly into Next-gen VehiclesMore interestingly, Ford has positioned the Fathom as an accessible mid-sized truck, starting at just $28,350 for the standard-range battery model; Customer pre-orders are set to open in early 2027.