TL;DR Disney+ and ESPN are beta testing AI search with small user groups. ESPN answers natural language sports queries. Disney is testing AI-powered search inside both ESPN and Disney+, the company announced on Wednesday. ESPN Search lets a small group of users ask sports questions in natural language and receive answers, stats, related content, and recommendations drawn from decades of ESPN’s articles, videos, research data, and internal knowledge repositories. AI search that understands mood, context, and intent is the bet all three companies are now making.