Instead, they centered on something much more fundamental: how to build a business in an industry that was still writing its own playbook. There were dozens of variations of the same questions: how should we structure the business? Business licenses, health permits, certificates of occupancy, tax registrations, and other local requirements are just as critical to keeping operations moving. Leadership understands what regulatory responsibilities exist, who owns them, and where potential issues could affect the business. That may be one of the most important investments a growing cannabis business can make.