The storyThe striking design features a predominantly black base with fluorescent red detailing, creating a fresh take on Milan's traditional identity. Read: Sundowns's new away kit: An embodiment of African triumphPUMA VP Teamsport Dominique Gathier explained the thinking behind the design. AC Milan’s supporters have seen it thousands of times, and it means everything to them. AC Milan telling its storyAC Milan Chief Revenue Officer Maikel Oettle added: "AC Milan tells its own story through what it stands for, and the Rossoneri colours are its most immediate expression. "For the Club, the Third Kit is an opportunity for innovation: this jersey takes our traditional colours into new territory, where football meets contemporary culture.