Tiger Beer has decided that is no longer enough. Tiger Courage Beats is about recognising the moments people rarely talk about, even though they often define who they become, said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. Participants who submit stories may receive access to a Tiger Courage event later in 2026, subject to availability and on a first-come, first-served basis. Tiger Beer is playing the long game. Tiger Courage Beats asks people to put that moment into words.