— While many rally participants flood to Sturgis for the rally, some trips have unfortunately taken a tragic turn. ADVERTISEMENT“We can prevent a lot of these major crashes and fatalities and significant injuries if people wear helmets," Mitzel said. Mitzel said many of these accidents have happened due to speed and alcohol, but those aren't the only reasons. Holding a person’s head still, not removing their helmet, trying to eliminate any movement of the head, neck or spine. If you don’t know what to do, maybe the best thing for you to do is just call 911 and let somebody else help them."