But business owners say the festival more than makes up for the challenges. Parts of Hillcrest remain under construction as the Pride Promenade Project moves forward, and business owners say some customers have expressed frustration. Or if I come, am I going to be stuck in traffic because of the construction that's above your store or below your store?" Despite the construction, Jinings said City Fest remains one of the most anticipated days of the year for his business. Business owners are hoping visitors come for the music and food — and stay to shop at local stores.