The aim of taxing them would be to drive behavioural change by consumers, who would be incentivised to bring their own reusable cup, or sit in to have a tea or coffee. The government has abandoned the previous government’s 2022 pledge to directly charge consumers a so-called latte levy at the till as an incentive to switch to reusable cups. AdvertisementContrary to the IPPCA’s suggestion, local businesses withdrew last year from the Killarney scheme as a result of the government’s u-turn on the 20c latte levy. The Cup Collective The Cup CollectiveThe IPPCA has repeatedly requested meetings with the minister to discuss the latte levy. Dillon, the minister, told The Journal in June that he wants to encourage the roll-out of “washing stations” in garages and large coffee chains to facilitate more widespread use of reusable cups.