What is the Original Content Rewards Program? The Original Content Rewards Program is X’s new monetization initiative for creators who produce original content in formats including text posts, Articles, videos and images. Minimally modified content: Content that has only been slightly changed, such as altering a few words, adding a filter, changing video speed or placing text over an existing video. To apply for the Original Content Rewards Program, creators must meet several requirements. Ghana is among the countries where the Original Content Rewards Program is available.