According to Netflix, the man entered the billboard on Thursday, August 6 and is expected to leave on Saturday, August 8. The man inside the billboard has been identified as Nathan Shoop, an actor and senior experiential producer based in Los Angeles. Netflix put a man inside a Sunset Boulevard billboard to promote The Last House, turning a famous LA landmark into a real-life marketing stunt. Shoop’s professional profile describes his career in acting and creative production. This passion has led me to specialize in creative production, where I collaborate with talented people pushing the boundaries of storytelling in innovative ways.”