Fran Castle, co-director of Ski In Luxury, said: "We're delighted to partner with AFC Bournemouth. Ski In Luxury is delighted to announce a new partnership with AFC Bournemouth, becoming a Premier Regional Partner ahead of the 2026/27 season. Founded in 2005 by Andy and Fran Castle, Ski In Luxury has grown into one of the world's leading luxury ski chalet specialists, offering a portfolio of some of the most exclusive chalets across Europe and Canada. The company forms part of Blue Skies Lifestyle, a group of luxury travel brands including Villas In Luxury and Alps In Luxury. Rob Mitchell, commercial director at AFC Bournemouth, said: "We're pleased to welcome Ski In Luxury to the AFC Bournemouth family as a Premier Regional Partner.