By comparison, about 75% of productivity conversations not involving AI were future-facing, the report said. As a result, study authors concluded that executives are largely optimistic about AI’s impact on productivity. Dive Insight:Since ChatGPT’s launch in November 2022, organizations have become increasingly enthusiastic about AI’s ability to raise productivity, report authors said. It added that AI has reshaped the executive conversation around productivity, “even if its effects are not yet clearly visible in aggregate productivity data.” Report authors concluded that the prevalence of AI mentions on earnings calls are less about currently actualized productivity gains and more about “a corporate sector actively investing in, experimenting with and expecting future gains from AI.”