According to the bank’s head, the introduction of international digital payment services does not immediately change user habits, but creates conditions for further growth in the adoption of cashless payment tools. "The launch of Apple Pay is an important milestone in the development of the country’s digital payment infrastructure. "For Alif Bank, the launch of Apple Pay is primarily an opportunity to provide our customers with the level of service that has already become a global standard. Apple Pay is no exception, and since August 1, together with international payment systems, we have launched a campaign offering 10% cashback for payments made through Apple Pay at any retail outlets," she noted. "Integration of international payment services is important not only as the introduction of new technology.