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Disney+ to Add TikTok Creator Videos Under New Global Deal
['Techrepublic Staff']
TechRepublic
Disney and TikTok are bringing selected fan-made videos into Disney+, giving Disney a new way to move fans from a social clip to a full movie or show without leaving the app.
On mobile, viewers can swipe through scenes from Disney movies and shows, add a title to their watchlist, or start playing it.
The companies say the fan videos will be refreshed regularly around current conversations and trends.
Disney and TikTok will also run a Creator Ambassador Program offering selected creators rewards, added visibility, access to events, and career development opportunities.
That gives Disney a new job inside the app: deciding which fan videos belong beside its own movies and shows.