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How Influencers Are Rewriting the Rules of Estate Sales
['Zoey Goto']
Architectural Digest
Estate sales proved surprisingly resilient, continuing in various forms under new restrictions.
As influencers began posting videos from estate sales held inside time-capsule homes, often with celebrity connections or untouched vintage interiors, the scene exploded.
TikTok contentUnlike Garvey, who has turned estate sale content into a full-time career, Eleni isn’t paid to showcase sales.
Jones began sourcing from estate sales around six years ago, building a lucrative business reselling retro furniture and decorative objects.
“That was the beginning of influencers posting about estate sales and things have changed drastically since,” she says.