August 7, 2026 By T. H. BraunKristyn Cook, Executive Vice President and Chief Agency, Sales & Marketing Officer at State Farm, announced on Aug. 7 changes to the company’s agency model aimed at combining personal service with new technology. Cook recounted her family’s experience opening a State Farm agency, describing it as an entrepreneurial opportunity rooted in community service. She said, “The State Farm agency model is one of America’s great entrepreneurial success stories. Recent adjustments to the agency model follow feedback from agents about how these changes affect their businesses and teams. Central to State Farm's strategy is what Cook called 'Human + Digital,' which she described as “a faster, more tech-enabled State Farm that remains true to our mission and values.”