With AI nipping at our heels, gone are the days when you could take months (sometimes years) figuring out your growth strategy through trial and error. Similarly, accounting tech firms often assume the CPA market is their best option without the validation mentioned above. That's what I did when determining the best market for my consultancy 25 years ago. The third element in your growth strategy is distribution channels, the places and spaces where your targets congregate. As you work to pitfall-proof your growth strategy, remember that it's not about the wonderfulness of your service.