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Beer Sales Got a World Cup Boost, and AB InBev Is Betting the Momentum Continues
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The Daily Pour
“Beer is universal and woven into cultures and communities around the world,” AB InBev CEO Michel Doukeris said in a news release.
It found that approximately 93% of global no-alcohol beverage alcohol volume comes from beer, making it more than 30 times larger than any other no-alcohol beverage alcohol category.
AB InBev is also pointing to the 2026 FIFA World Cup as evidence that beer remains central to major cultural moments.
Revenue increased 5.6% year over year, while global beer volume rose 1.1%.
The company also reported 27% growth in its no-alcohol beer business, 44% growth in Beyond Beer products and a 13% increase across its Balanced Choices portfolio.