“There is no internationally recognized manufacturing practice whereby rum flavour is added to rum or whisky flavour is added to whisky,” the regulator said, according to Reuters. The action affects several major brands in India’s roughly $40 billion alcohol market, including Diageo products Antiquity Blue Whisky, Royal Challenge Whisky and McDowell’s No. FSSAI also ordered sales to stop for Inbrew’s Bagpiper Deluxe Whisky and Old Cask Deluxe XXX Rum, as well as three variants of Old Monk, one of India’s best-known rum brands. A source with direct knowledge of the matter told Reuters that Diageo is also likely to separately challenge the orders affecting its whisky products. Royal Challenge is among Diageo’s most popular whisky brands in India.