Ltd. (Headquarters: Singapore; CEO: Omri Morgenshtern), which operates the digital travel platform Agoda, has revealed growing interest among Japanese travelers in domestic cool-weather destinations for late summer 2026, based on accommodation search data. Tateshina Highlands recorded the strongest growth in travel interest among Japan’s cool-weather destinations, with searches increasing by 277%. The findings also suggest that highland and mountainous destinations offering comfortable climates, hot springs, outdoor activities, and distinctive local cuisine are attracting increasing attention as summer travel destinations. Its convenient access from the Greater Tokyo area may also be one of the reasons it is attracting interest as a summer travel destination. Agoda’s latest insights show growing interest in cool-weather destinations such as Tateshina Highlands, Furano, and Yuzawa, where travelers can recharge amid abundant natural surroundings.