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EN
Vermont's logo looks like it was made in five seconds... so why do I love it?
['Tom May', 'Freelance Journalist', 'Layer Van-Ds .Vds-Author Font-Size Var --Text-Base', 'Font-Size Var --Vds-Author-Font-Size', 'Var --Text-Base', 'Line-Height Var --Text-Base--Line-Height', 'Line-Height Var --Vds-Author-Line-Height', 'Var --Text-Base--Line-Height', 'Letter-Spacing Var --Tracking-Normal', 'Letter-Spacing Var --Vds-Author-Letter-Spacing']
Creative Bloq
My first reaction to Vermont's new tourism wordmark by DNCO was suspicion.
A winding road in the 'e', mountain peaks in the 'm', a moon over the hills in the 'o'.
The road is a real road, the peaks are real peaks, the moon is a real moon rising over Camel's Hump on any given autumn evening.
So yes, Vermont's new logo might look like it took five seconds to make.
And as a piece of obvious nerve, dressed up as nonchalance, this logo is very hard not to like.