After the Second World War, John’s son Robert came into the business, and Cormacks acquired Crawfords, a drapery business. At this point Cormacks and Crawfords led the way in cushions and throws, and did huge business with them in Dingwall. But instead of a race to the bottom with even cheaper bedding, Cormacks & Crawfords went upmarket, offering more expensive feather and down duvets. “If I go on holiday, she says, ‘Kit, don’t do anything reckless.’” “No 1 thing is customers, if you don’t have customers you don’t have a shop.