Results can be tracked over time to show whether value is being realized and what action may be needed, the company said. “Business leaders are continuing to increase their investments in AI, yet small percentages of them are able to demonstrably measure the benefit of those investments,” Bill Lobig, vice president of IBM Apptio, said in an interview. “Tokenmaxxing” — the practice of aggressively maximizing AI usage within an organization — has become a focal point in the debate. The new tool, dubbed IBM Apptio AI Value & ROI, “centralizes AI initiatives and tracks metrics across revenue, cost, speed, productivity and risk, connecting AI investments to measurable business outcomes,” according to a press release. The tool is currently available in public preview for all IBM Apptio Costing Standard or IBM Apptio AI TCO & Usage customers, the company said.