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Netflix co-CEO Ted Sarandos: ‘India has a great storytelling culture, but under screened… we can solve that’
['Trisha Mukherjee', 'Trisha Mukherjee Is An Associate Editor At The Indian Express. As A Feature Journalist With Over Years Of Experience In Diverse Newsrooms -- Press Trust Of India', 'Outlook Magazine', 'The New Indian Express -- She Has Written On Cultural', 'Social', 'Political Issues', 'With A Particular Focus On Art. She Has Covered Several National', 'International Art Events', 'Including Multiple Editions Of Art Basel Hong Kong', 'The Venice Biennale']
The Indian Express
Contrary to popular belief that streaming is in competition with theatres, Netflix co-CEO Ted Sarandos wants viewers to keep watching films on the big screen.
“People on Netflix love movies, (they) love to go to movies and watch them at home.
The Netflix co-CEO, who was in conversation with Anant Goenka, Executive Director, Indian Express Group, said, “What we compete for is screen time.
We have 3.5 billion hours of watching Indian content on Netflix around the world this year,” Sarandos said.
“When I look at the rate of acceleration in the last five of the 10 years, it’s unbelievable the opportunity that’s coming to us and to India,” Sarandos said, adding, “India has no shortage of great stories.